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The United Way is not like other charities, they tackle many different issues - instead of just one.
To bring attention to these ignored issues United Way partnered with The Pantone® Color Institute and created one of the brightest colours in the world. The colour has to be viewed in the physical form to be fully experienced as it has a coral neon glow that exudes a warm, friendly, optimistic vibe.
We applied this colour to illustrations talking about various ignored issues by the world famous Malika Favre with the hopes that these issues - one day become #unignorable
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The campaign was launched at an art gallery, displaying all the art in large format.
![](https://format.creatorcdn.com/032675a0-3e9a-4798-b8e8-fe37570137ab/0/0/0/0,0,3532,2505,900,2505/0-0-0/85ef6303-8f82-490e-8a72-ea4997d80f37/1/1/posters.jpg?fjkss=exp=2037598954~hmac=e688fe8e51141a77054652179653f0940a6d59a04baf3bc7dc6ffcbab7dfb944)
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Launch video
TV Spot