The internet has a surprisingly large carbon footprint and generates around 4% of global greenhouse gas emissions. Yet, a 2020 survey showed that 73% of people were entirely unaware of this fact.
But the less data embedded in online media, the less energy needed to transfer it over the web, resulting in a smaller carbon footprint.
So, we did the unthinkable for a car brand. We reduced Volkswagen’s website to almost nothing by removing all images and color, creating the first sustainable web experience for an automotive company. This brought awareness to Volkswagen’s new all-electric SUV, while educating site visitors about the internet’s carbon footprint.