Sound is the unsung hero of video games. While characters, story and gameplay draw players in, effective sound design helps to bring these virtual worlds to life and make them feel rounded and more enjoyable.

Whether it's the waka waka sound of Pac-Man on his never-ending pursuit of cherries, or the tune that plays when Mario grabs a Super Star power-up, video games have a rich sonic history just waiting to be tapped into. And that's just what No Fixed Address has done for the new full-service audio studio, DOKI DOKI.

Founded by President Michel Labrecque, DOKI DOKI claims to "see sound differently". Specialising in creating music and multiplatform sound design for video games, DOKI DOKI is named after the Japanese onomatopoeia for a heart-pounding feeling of excitement. It's all part of a striking identity that sells the importance of sound through visuals, animation, and wordplay.

DOKI DOKI was written vertically, taking the shape of two humanoid characters. These assets not only represent a pair of players navigating their way through video game sound design, but they also tap into the spirit of collaboration within the brand identity.