Toronto is the poverty capital of Canada with more than 116,000 families struggling to put a roof over their head. However, this problem gets ignored because on the surface, the city appears to be prosperous and thriving with its ever-growing skyline.
To bring attention to this issue, we created the #UNIGNORABLE Tower – a mobile AR experience that imagines the tower we would need to build for every Toronto family that can’t afford a place to live. We turned the city’s skyline into an AR target, allowing people to see the true scale of poverty from any location across Toronto. If it were real, this tower would be the world’s tallest building.