Covenant House is Canada’s largest provider of shelter, food, and care to troubled and homeless youth. They needed to generate donations, as well as educate people on the realities of how kids end up living on the streets.
To raise awareness of youth homelessness, we needed to describe this complex issue in understandable terms. We used an iconic visual well-known to anyone with a smartphone to summarize important events that led to a kid becoming a street kid. And by using this relatable search design, each story became relatable as well.